Artist & Trade Zone

@ The Art Ministry

Archive for February, 2007

NEC 2007 Success

Posted by The Art Ministry Team on February 15, 2007

Phew!  What a week we had at the Spring Fair.  Although it was a quiet trade show compared to previous events, it produced incredible results for us.  At the end of the 5 days we walked away with several pending orders and 53 new contacts who love our products; including 11 galleries, several charitable foundations, numerous furniture and home accessory stores, several interior designers and an art agent in Japan.  The true results generated from the show will become evident to you over the next 8 weeks as relationships are built and orders come in. 

It was hard to predict how your work would be received by trade buyers as their buying decisions are often governed by what they are sure will sell in large numbers.  This usually means neutral, earth tones of popular subject matter which are massed produced and therefore relatively cheap.  Approximately 80% of the work on sale at the show was repeated throughout (same print different frame).  The prints are supplied from 4 -5 art publishers (who were also present).  Amazingly only 20% of the stands were carrying exclusive artwork.   Not only were we one of the few stands with exclusive work, we were the only stand in our Hall which carried complete collections of ceramics and fabrics.  To boot we were the only stand in the entire show that was carrying wallpaper. 

However, the fantastic response to these products as well as the art prints proved we were in the right market with the right products at the right price, and it finally confirmed the validity of The Art Ministry’s concept and direction.  We can therefore proudly announce the show and our trade launch was an outstanding success.  

We will be in touch soon to give you more detail on the response to your work and where it came from.  In the meantime we are focusing on some changes which we believe will boost trade sales further, of which we will keep you informed.  Now the trade launch has happened all you need to do is relax and perhaps start thinking about your next collection. 

Anita & Shakila

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